What if there was only one copy of a novel in existence like — Catcher In The Rye — that one person got to read? It sounds ridiculous. That’s really how I feel about a painting.
PORTIA DE ROSSI | CO-FOUNDER
A Revolution in Art Reproduction.
As an art lover and collector, I became fascinated with the concept of finding great works and sharing them with the general public. Our focus on thoughtful curation, along with a dedication to new printmaking technology, is redefining how we collect art.
PORTIA DE ROSSI | CO-FOUNDER
All the detail.
All the texture.
The Synograph ™
All the detail and texture of the original — the only difference — more people can own it.
The Synograph™ is a fully textured artwork printed on canvas. The General Public Synograph™, a groundbreaking 3-D technology, redefines the limits of printing, recreating every detail of the original artwork with total fidelity. Capturing the nuances of brushwork and technique, these textured prints are an authentic expression of the artist's hand.
Contemporary Artists.
General Public enables artists to do what they do best — make art and get paid for it.
Domestic Production.
International Artists.
The Art of Collaboration.
General Public works with artists to recreate, reimagine and reproduce their artwork as they intended.
We collaborate with all of our artists throughout the process to deliver the best reproduction possible.
Curated.
Our curators make selections from over 5,000 artists from around the world. We represent works by emerging artists, mid-career and well known artists.
Scanned.
Original works of art are scanned by our technicians, capturing every brushstroke, fine line, smudge and incidental across the canvas. Our scanning process captures peaks and valleys throughout the piece to recreate the depth of the original when printed.
Printed.
Unlike the current method of printing, which is merely a flat poster version of a painting, our textured prints are nearly identical to the original with all the texture and articulation created by the artist. I like to think of the originals like sculpture molds, and that the prints are as valuable as the original painting. A Synograph ™ like a photograph, allows the artist to create multiple works from the original, thereby taking great paintings out of galleries and making them available to the General Public.
Featured press.
The General Public Factory.
General Public was developed by Portia de Rossi who believes that the choices for art should expand from the one-dimensional, giclee and poster print to more textured, dimensional works, containing influences from current art market trends. As a collector, Portia’s vision for General Public is to provide the public with a service that only the elite few are currently enjoying; the service of a trusted art professional to present a selection of carefully curated work.
Interview with Co-Founder, Portia de Rossi.
Portia de Rossi discusses her vision for General Public and creating a platform to connect artist to art lover. By creating faithful reproductions of their work and making them available to a wider audience of art patrons, General Public is changing the way we create, appreciate and live with art everyday.